Don't Just Hire a Salesperson. Hire the Right Sales Talent.
Sales DNA helps you look beyond experience, personality and interview performance to identify the natural strengths a candidate brings to the sales role.
Stop Trying to Turn Every Salesperson Into the Same Salesperson.
Some people naturally thrive on opening doors and pursuing new business. Others are stronger at developing existing relationships or managing complex opportunities.
The question isn't simply whether someone can sell. It's whether their natural strengths fit the sales job you're asking them to do.
Look Beneath the Resume.
Our proprietary algorithm analyzes assessment data to help identify a candidate's natural sales talent.
Rather than relying only on what candidates say they can do, Sales DNA gives you another layer of information about how naturally suited they may be to the role.
Natural Talent Behind Sales Performance.
The proprietary algorithm evaluates multiple sales-related characteristics, including these important areas.
Resiliency
Can the candidate recover from rejection and continue moving forward?
Prospecting
Do they have natural tendencies that support creating new sales opportunities?
Qualifying
Can they determine whether an opportunity deserves more time and attention?
Closing
Do their natural tendencies support moving an opportunity toward a decision?
A Great Farmer May Not Be a Great Hunter.
Sales positions require different strengths. Someone who excels at building long-term client relationships may struggle in a role that requires relentless new-business prospecting.
That's why Sales DNA can be aligned to different types of sales work.
Two Good Candidates Can Have Very Different Sales DNA.
Interviews tell you what candidates say. Assessment data can help you look deeper at how their natural tendencies fit the role.
Experienced, polished and personable — but the role requires aggressive new-business development.
The interview matters — but now you also have additional insight into strengths relevant to the sales role.
Add Sales DNA to Your Hiring Process.
Whether you're making one sales hire or hiring continuously, the assessment can become another decision point in your process.
Assess
Have your candidate complete the assessment process.
Analyze
Sales DNA evaluates natural talent against sales-related attributes.
Decide
Combine the insight with your interviews, experience and other hiring information.
See the Kind of Insight You'll Receive.
Download a free sample report and get a closer look at the information available before you make your next sales hiring decision.
Get the Free Sample Report →Find Out What the Interview Can't Tell You.
Add Sales DNA to your hiring process and get another layer of insight before you make the decision.
Talk With Us About Sales DNA →